Get Getting to Yes PDF: Negotiating Agreement Without Giving In by William Ury and Roger Fisher at EnglishPDF:
Both authors are experts in the subject of negotiation, starting with Roger Fisher who’s the director of the Harvard Negotiation Project and a professor of law at Harvard Law School.
William Ury is an American author who’s a negotiation expert, he did help in the foundation of the Harvard Program on Negotiation.
Getting to Yes PDF is your gateway to learning how to negotiate correctly while getting the most advantages of any situation without giving in to pressures or other negotiators.
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Diving into Getting to Yes PDF:
Getting to Yes PDF is an American best-seller reference that unveils the secrets of negotiation and how to get to an agreement without losing advantages.
The manual introduces a method named principled negotiation.
This negotiation is based on merits or principles which are five.
The first one is all about dealing with problems instead of people; whenever a negotiation takes place, the purpose of it is to solve a problem, people are just there to get the deal done.
Secondly, every negotiator, according to the negotiation experts, should focus on interests instead of positions or personal opinions.
Also, we are obliged to look for solutions and invent options that’ll fit the situation we’re dealing with.
Fourthly, objectivity is a must when it comes to successful negotiation. And lastly, Getting to Yes PDF introduces a concept called Knowing your BATNA (Best Alternative To Negotiated Agreement).
This book is a must-read for all people who are willing to advance in their professional lives, it’ll allow knowing how to defend your interests while not hurting the other part of the negotiation.
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|Title||Getting to Yes|
|Author||William Ury and Roger Fisher|
|Edition||Penguin Publishing Group|